Customer Analysis · MOCK · production shape
LTV by tier · churn risk · cohort retention. Drives CS prioritisation and renewals strategy.
Total LTV under mgmti
€191M
Active partnersi
303
High-risk partners (>70)i
3
LTV/CACi
4.7×
LTV by tier
Enterprise (>€5M/yr) · 5 partners€25.27M avg
Mid (€500k–5M/yr) · 24 partners€1.98M avg
SMB (€50k–500k/yr) · 86 partners€0.16M avg
Self-serve (<€50k/yr) · 188 partners€0.02M avg
Cumulative LTV per partner · cohort curve
Cumulative LTV (€)
Cohort retention by signup month
% of partners still active at M+N
| Cohort | M+0 | M+1 | M+3 | M+6 | M+9 | M+12 |
|---|---|---|---|---|---|---|
| '25 Jan | 100% | 93% | 82% | 78% | 62% | 54% |
| '25 Feb | 100% | 93% | 82% | 69% | 63% | |
| '25 Mar | 100% | 94% | 85% | 68% | 68% | |
| '25 Apr | 100% | 94% | 82% | 74% | ||
| '25 May | 100% | 94% | 82% | 67% | ||
| '25 Jun | 100% | 94% | 83% | |||
| '25 Jul | 100% | 95% | 87% | |||
| '25 Aug | 100% | 95% |
Churn risk · top 7 partners
partner
monthly GBV
integration health
last call
risk score
action
Cruise Pre-book
€1.48M
66%
3d
86
INTERVENE
Meta-search EU
€0.81M
91%
15d
72
INTERVENE
Cashback Travel App
€2.34M
92%
27d
72
INTERVENE
Corporate Travel Co
€1.88M
64%
20d
64
monitor
Booking Engine SaaS
€1.93M
66%
25d
48
ok
Insurance Cross-sell
€1.74M
74%
3d
38
ok
Lifestyle Subscription
€1.01M
91%
13d
36
ok
Sample data. Production joins bookings × partners × support_tickets × API_logs for the risk score. Partner names are generic archetypes.