Customers
· sample data · production shapeAPI customer health: concentration risk, top-N GBV, churn, and cohort retention. The metrics any board pack for a B2B API platform opens with.
Monthly active partnersi
143
Top-5 concentrationi
60.5%
HHIi
960
Logo churn (YoY)i
7.4%
Top API customers by GBV (12-month)
archetype labels — no real customer names in sample
€11.4M
€11.1M
€9.8M
€9.7M
€8.4M
€7.6M
€6.2M
€4.2M
€4.0M
€3.0M
Cohort retention by signup month
% of partners still active at M+N
| Cohort | M+0 | M+1 | M+3 | M+6 | M+9 | M+12 |
|---|---|---|---|---|---|---|
| '25 Jan | 100% | 93% | 82% | 78% | 62% | 54% |
| '25 Feb | 100% | 93% | 82% | 69% | 63% | |
| '25 Mar | 100% | 94% | 85% | 68% | 68% | |
| '25 Apr | 100% | 94% | 82% | 74% | ||
| '25 May | 100% | 94% | 82% | 67% | ||
| '25 Jun | 100% | 94% | 83% | |||
| '25 Jul | 100% | 95% | 87% | |||
| '25 Aug | 100% | 95% |
Sample data. API-customer names are generic archetypes — no real customer data was used. Page structure mirrors a production customer-analytics view; numbers are deterministic synthetic data.